Australia is a very new market to couponing and coupon redemptions are very low. We recently did a large study (3000 coupon distributions) using one of the largest coupons websites. By structuring the coupon use threshold using a popular Australian coupon site and specifying minimum spend requirements, coupon code claims increased by 35% in just first 2 weeks of the campaign.  Further information and a whitepaper on this study is now available. Please contact us for more information.